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Bibliography

A basic bibliography on social media:


Gillin, P. 2007 The new influencers. Drivers Quill Books

Holtz, S., Demopoulos, T. (2006), Blogging for Business, Kaplan Business,

Meerman, D. 2007 The new rules of marketing and PR. Wiley

David Kline, Dan Burstein, Arne J. De Keijzer (2005) Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture. CDS Books

Justin Kirby, Paul Marsden (2005) Connected Marketing, First Edition : The Viral, Buzz and Word of Mouth Revolution.

Schumann, D. W.; Thorson E. (2007) Internet Advertising. Theory and Research. Erlbaum

Tapscott, D.; Williams, A. 2006 Wikinomics, Penguin

Efraim Turban, Dorothy Leidner, Ephraim McLean, James Wetherbe (2005) Information Technology for Management : Transforming Organizations in the Digital Economy. John Wiley & Sons

Weber, L. (2007), Marketing to the Social Web, Wiley

How Do You Do A Sew In With A Side Bang

This address is a presentation by Alan Lew, Northern Arizona University on the theme of how Web 2.0 and social media changing tourism.
http://www.slideshare.net/alew/travel-20-the-emerging-web-20-virtual-travelscape

In fact, the social media features are particularly attractive for tourism, the ability to rely on the 'attitude of consumers to pass information and content, useful when the choice of destination but also services. The size of a network applies not only to consumers but to 'entire value chain (all the operators involved).

The industry, in this context is conceived as an ecosystem, as is evident from this second contribution
http://www.eduwilliam.com/index.php?s=tourism&submit=Invia+query

But here an interesting list and classification of tourism-related blog
http://www.slideshare.net/gthevenot/blogs-in-the-tourism-industry

This presentation instead has several examples to contrast between Web 1.0 and Web 2.0
http://www.slideshare.net / unodewaal/travel20