Citizen journalism and value-based advertising
Luca de Biase invited to reflect on the themes of the transformation of business models in journalism ( http://tinyurl.com/a4q8wo ) offer some support links.
One of these ( http://blogs.law.harvard.edu/doc/2007/09/12/toward-a-new-ecology-of-journalism/ ) of Doc Searls, focuses on the relationship between the changes in journalism (in particular in the direction of Citizen Journalism) and 'advertising.
Searls interesting ideas I find ... I have some doubts about what I think are some simplifications:
1) 's idea that citizen journalism should oppose the professional journalism.
I do not think that blogging is merely oral history ("was there, I saw what I saw and Told That story. That's all"). Blogging is still gatekeeping (selection and dissemination of relevant information) and as such satisfies one of the typical functions of journalism.
Assuming that the journalism of all types should subject to rules of news production that ensure the quality (such as certification? parlamone), I think the biggest problem concerns the need to find new forms of gatekeeping and construction of news, which enhanced in quality but also the ability to govern the complexity of information today, having the courage to blow up the old divisions between those who have, or not, the right to do so;
2) 's idea that we can quite simply build a business model for the news industry without advertising revenue streams. I understand that what is proposed as an alternative is a kind of "sale of services" related to the skills - interesting idea but that now seems very strong compared to the dramatic need for the resources industry news (old and new);
3) the 'naivety of thinking that communication PULL from sellers, or "buyers hunting for sellers," solve everything. PUSH communication (including the 'adv) in the history has shown just the opposite of what she was questioned by Doc Searls, and that is working precisely because cognitively efficient, as it happens now we just need to be more efficient than before because of 'information overload. The click-through does not fit all and in any event should at least be compared with the ratio of time spent seeking information and relevance of information found. The problem of 'advertising is the' intrusion 's inefficiency. In fact, it is necessary to make the advertising as "a producer of value for the consumer to reduce the 'intrusion. Experiments in 'area of \u200b\u200bvalue-based advertising (advertising that increases the relevance from the contextualization, both in time and space, and the report of the brand but also the social advertising) are tentatively in this direction.
In summary, c 'is to experiment and invent a lot. I think as we all d 'Agreement.
