Knowledge.Wharton An interesting article in the University of Pennsylvania on the theme of the relationship between businesses and new web
http:/ / knowledge.wharton.upenn.edu / article.cfm? ArticleID = 2009
great
In summary: In order to exploit the potential of new markets interconnected is necessary to understand the 'use of social networking for consumers. Doing it is not easy, not just to produce some statistics on 'use of sites like MySpace or blog, but to fully understand the reasons (the why) of new (or renewed) social behaviors of consumers. Only then can we hope to understand the nuances and radical differences in behavior and cultural opportunities in various fields of the network.
AM
