A basic bibliography on social media:
Gillin, P. 2007 The new influencers. Drivers Quill Books
Holtz, S., Demopoulos, T. (2006), Blogging for Business, Kaplan Business,
Meerman, D. 2007 The new rules of marketing and PR. Wiley
David Kline, Dan Burstein, Arne J. De Keijzer (2005) Blog!: How the Newest Media Revolution is Changing Politics, Business, and Culture. CDS Books
Justin Kirby, Paul Marsden (2005) Connected Marketing, First Edition : The Viral, Buzz and Word of Mouth Revolution.
Schumann, D. W.; Thorson E. (2007) Internet Advertising. Theory and Research. Erlbaum
Tapscott, D.; Williams, A. 2006 Wikinomics, Penguin
Efraim Turban, Dorothy Leidner, Ephraim McLean, James Wetherbe (2005) Information Technology for Management : Transforming Organizations in the Digital Economy. John Wiley & Sons
Weber, L. (2007), Marketing to the Social Web, Wiley
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